Tuesday, April 21, 2009

An Interview with Kelli Hall

I recently had the chance to learn more about one of the designers who's been pwning the design challenges on minted.com. While her start in design is interesting, I hope the community does not miss the part about her process.

minted: I also believe that iteration is the key to uncovering what works, how many versions do you create for a design and how do figure out which one is best?
Kelli: It’s a little embarrassing to say. I’ve worked with some designers who can consistently nail it on the first go. I take a little longer. For most any design, I create, on average, between 10 and 20 variations. After that, I whittle them down to 2 or 3 — then I print them out and walk away for a while. Usually, what speaks to me when I come back is the version I choose.

Read the entire interview at minted.com.

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